The Art of Wayfinding
A major component of the work we do here at Image Group is helping our clients create a navigation plan for their project. The term for this is wayfinding. Wayfinding is defined as an information system that assists people in familiarizing themselves with their surroundings. Our company helps to create a plan and corresponding signage that guides guests in the right direction.
Wayfinding systems that are skillfully designed achieve the following:
- Allow guests to navigate any environment quickly and easily
- Show only essential information relevant to the space and leave out superfluous/unnecessary details
- Create easy-to-find landmarks that mark important areas and contribute to the simplicity of the navigation system
Wayfinding systems that do not fulfill these components are ultimately a danger to a business. With poorly designed guides, guests rely on business members on site to steer them in the right direction. Time is wasted and people grow frustrated. Conversely, with an effectively designed plan, guests walk away from an environment with a positive experience that reflects upon the hosting business.
The team at Image Group has perfected the art of helping people find their way more efficiently. By using strategic design, navigational tools, and practical application, we outline a visual plan that helps clients run their businesses more effectively. After the wayfinding system is created, we provide the supervision to fabricate signage executing the visual plan and see the project through to installation.
