IG Blog

Andrew Carnegie had it right when he said, “Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” At Image Group, we pride ourselves on our ability to deliver “uncommon results” through teamwork. A substantial part of our…Read More

The Image Group team’s most recent achievement is both modern and intellectual. MODI, a clever coalescence of these two words, is a co-working company that features chic, technologically advanced offices for the Asian American business community. This forward-thinking enterprise in Irvine, California offers a 20,000 square foot building with a variety of workspaces, amenities, and benefits. MODI offers event spaces,…Read More

Sutter Medical Center in Sacramento has been named one of the Top 100 Hospitals in the nation for five years. It is a foundation of Sutter Health, Northern California’s largest health network with 29 acute care hospitals and more than 5,000 primary care physicians and specialists. The medical center in Sacramento is made up of facilities including Ose Adams Medical…Read More

For many new businesses owners, the idea of investing in brand design can prove intimidating and overwhelming. After all, there are dozens of other costly expenses that chip away at funds that a business start-up requires. Most businesses recognize a need for a logo design. They believe that a simple emblem will suffice to establish themselves in the competitive marketplace….Read More

For many budding businesses, corporate branding can be an effective way to stand out in an ever-competitive marketplace. Corporate branding, defined by businessdictionary.com, is the attempt to attach a higher credibility to a new product by associating it with a well-established company name. Corporate branding can be used for every product marketed by a firm. Take a moment and think…Read More

For many business owners, the idea of securing appropriate sign permits and learning local zoning laws can be intimidating. Depending on where you live, there are numerous applications and forms that must be properly filled out and filed in order for the signs to gain approval. Although ordinances restricting size, location, and lighting of signs vary from city to city,…Read More

An area of specialty at Image Group is the field of environmental graphics, also known as environmental graphic design. Though many people think of the natural environment when they hear this term, environmental graphics actually incorporates interior design, building structure, and graphic design. When considering environmental graphic design, creators must examine several key factors. These include wayfinding, architecture, and information…Read More

Making the commitment to invest in signage is a big decision. Many businesses wonder what the impact of signs might do for their success rates. Is partnering with a signage team truly worth it? According to several studies conducted by FedEx Office and the Economic Center at the University of Cincinnati, signage plays a vital role in the progress of growing businesses….Read More

In the heart of Chinatown in San Francisco, a new building towers above the rest on Jackson Street in all of its state-of-the-art, modern splendor. This new construction stands in place of a monumental structure dating back to 1899. It represents decades of trials, triumphs, and history of the tenacious and hardworking Chinatown community. In April of 2016, the legacy…Read More

A major component of the work we do here at Image Group is helping our clients create a navigation plan for their project. The term for this is wayfinding. Wayfinding is defined as an information system that assists people in familiarizing themselves with their surroundings. Our company helps to create a plan and corresponding signage that guides guests in the…Read More